MTV 네트웍스 인터내셔널(MTV NETWORKS INTERNATIONAL)은
세계적인 미디어 그룹 비아컴(Viacom Inc)의 계열사 입니다.
최고급 멀티미디어 엔터테인먼트 브랜드 MTV를 포함해 니켈로디언(Nickelodeon), VH1, TMF(The Music Factory), 비바(VIVA), 플럭스(Flux), 파라마운트 코미디(Paramount Comedy), 코미디 센트럴(Comedy Central), 게임 원(
Introduction of MTV
1981년 – MTV 북미를 근거지로 개국
1987년 – Viacom 에 인수, 유럽 개국
1990년 – 동유럽, 중동 진출
1994년 – MTV 인도 개국
1995년 – MTV 아시아 설립
1998년 – 한국 케이블 m.net 통해 수입방영
2001년 – 독자채널을 통해 한국 방영
2005년 – 166개국, 30개 채널, 18
Problems 1.
Dogmatic and Powerful Executives
In 2002, government privatized
a public enterprise of KT.
Although KT was privatized for change,
KT’s overall culture had vestiges of public enterprise yet.
There were lots of request for executive appointment and also they often employ people through the nepotism.
These problems cut off communication between executives and employees.
I. Introduction: Corporation KT
KT was founded in 1981. after 1997, they reorganized their business structure from wire telephone centered structure to telecommunications and internet centered structure, and they expanded the telecommunications business. In 2002, they concentrated to construct high-speed internet. KT has building global network.
KT was the best telecommunication company in Kor
≒ transnational MKT ≒ foreign MKT
․comparative MKT(비교 마케팅) … 국제 MKT의 한 부분 영역(범위).
․ 관광수출 - 관광객 유치.
․ MKT의 형태 … F. Root. 아래의 네 가지 형태의 MKT을 통틀어서 international MKT이라 칭함. ①에서 ③로 갈수록 발전된 MKT 형태.
․ 국제마케팅(international MKT)의 정의 정리
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Sony’s Key Challenge
The Sony group recorded revenues of $77.3 billion during the financial year ended March 2009, a decrease of 12.9% compared to FY2008. The operating loss of the group was $2.3 billion during FY2009, as compared to an operating profit of $4.8 billion. The net loss of the company was $1 billion in FY2009. From 2009, the crisis of Sony has begun.
The reason of Sony’s defic
network
- building a local cooperative system in advertising & purchasing
- Continuous localization in development & selling of product respecting taste of each country.
1971. Began inroads into Japan & Germany.
1977. Launched British & South America.
1990. Expanded market into Moscow.
1992. Opened branch in Beijin
② 음악 시장의 변화에 따른 유통시장의 변화
출처: 문화컨텐츠 2020 비전과 전략
음악이 팔리는 형태가 음반에서 디지털 음원으로 바뀌다 보니 소비자들에게 팔리게 되는 형식 또한 바뀌게 되었다. 예전에는 음반사를 통하여 음반이 제작되면, 대형도매상을 통하여 중간 도매상으로 내려가서 또 소
network of factories in five countries in hopes that each will someday supply the entire region with different products. The company currently makes ice cream in Dubai, soups and cereals in Saudi Arabia, yogurt and bouillon in Egypt, chocolate in Turkey, and ketchup and instant noodles in Syria. For the present, Nestlé can survive in these markets by using local materials and focusing on l